Collecting Souls: Knowing Your Social Media Strategy – Part Three

When I first started using the nascent Internet back in 1992 (How many of you were even alive – or at least out of Legos – by then? Raise ’em up!), there was little I could do to interact with it. Most content was static and commenting barely existed. There were very few “publishers”, and…

Collecting Souls: Knowing Your Social Media Strategy – Part Two

In Part One , I wrote about how I choose to use Facebook, LinkedIn, Foursquare, and Twitter. Those are all “external” social media outlets, in that they are available to anyone on the World Wide Web (assuming that their government or employer doesn’t block them or some other such nonsense). But what of SharePoint? As…

Collecting Souls: Knowing Your Social Media Strategy – Part One

Around the time that my wife was pregnant with our son, I got very into genealogy. Suddenly it seemed very important to understand my backstory, and then my wife’s backstory, and even the backstory of any friends who were silly enough to mention a possibly famous ancestor to me. Since I’m a computer guy, I…

Really Liking LastPass: Evidence that Social Media and Great Customer Service Make All the Difference

In a post about a week and a half ago entitled Judging a Company in the Age of Social Media, I talked about a product called LastPass that I had been trying out.  I had been having problems with it, and I tweeted about it.  Not a minute had gone by (literally) when I got a…