Cold Calling Doesn’t Work, Nor Does “Cold Emailing”

Here’s a new one in my email inbox this morning: “As per my discussion with you receptionist, I have enclosed…” Yeah, my receptionist, which I don’t have.

That was in an email from a company some would consider “legitimate” in the SharePoint space. They have a set of products for SharePoint that may work well (I have no first hand knowledge), but it doesn’t matter. By sending me that come-on via LinkedIn mail they are guaranteeing that I will actively stay away.

People, cold calls don’t work! It doesn’t matter whether you send them via LinkedIn, email, voice mail, whatever. Scatter-shot approaches to sales and marketing in the 21st century just can’t yield enough value to continue doing it.

Cold-CallingFrom “Why Cold Calling Is A Waste Of Time (And What You Should Be Doing Instead)“:

 A little internet surfing revealed that the stats for cold calls were not encouraging:

And that’s for cold calls in the traditional sense: picking up a phone and dialing a number. Email response rates are so much lower.

Unfortunately, sending bits is way too cheap. The bad guys have figured that out. Just a sampling from my Junk E-Mail and Spam folders this morning:

RE: TO WHOM IT MAY CONCERN: Sir/Madam, My name is Brown Morgan, Esq. I am a Barrister, Solicitor and Financial Advocate based in the Republic of Ghana West Africa. I brought a Business Deal at your doorstep for your consideration and hereinafter to confirm if you will be willing and interested to participate in the Business Deal. My client has privately acquired the sum of US$88 million and whereas need someone that is trustworthy to receive the aforesaid funds on condition that my client’s information will not be disclosed as the Original Owner of the Funds. Send me your telephone numbers for discussion of this offer in full details including your commission for your participation. Yours Truly, Brown Morgan. Barrister-At-Law

Have you been searching for a Business loan, Company loan or loan to pay off bills? This is to inform you that We Offer all kinds of loans at 3% interest rate.

Mr. Edgar Walker of compensation and finance house, as he is our representative in United State, contact him immediately for your Compensation payment of $500,000.00 USD (Five Hundred Thousand United States Dollars) Funds will be release direct to you in accordance with legal clearance and procedure.

Рассылки по любым предприятиям  Большой выбор аудиторий  Обращайтесь по любым вопросам: (Ч 9 5 ) 54 5   1 4 92

No idea on that last one. Am I likely to dial that phone number? Ever?

Blasting out thousands or even millions of emails has about the same cost as sending out one: almost nil. Therein lies the problem that marketers today face. There’s too much noise and chaff and it’s too easy to do the wrong thing.

After I attend a conference, something similar happens. I get a slew of emails saying things like:

  • “Thanks for stopping by our booth” when I haven’t stopped by any booth at all
  • “We enjoyed the conversation we had with you about our products” when I didn’t talk to a single person at that company
  • “Because you attended conference XYZ, we’re sure you’d be interested in…” even when there’s no connection to what I actually do in my business

The “legitimate” marketers are just riding the “free bits” tide. There’s no shortage of articles out there with titles like “5 Secrets to Cold Calling Success” or “Secrets To Successful Cold Calling”. Those articles are the cold calling of the blog post world, trying to suck you into following a practice that the writer can profit from. That’s an even more circuitous cold calling approach that probably leads to an even *lower* success rate.

Looking forward to having a long lasting business relationship with you and your Organization.

If I thought you had the least idea about who I am or what my organization does, maybe, just maybe I might read your email.

I’ll leave you with a few last thoughts on this. Do you want to contact people who may feel the way I do about it and even take the time to rant about it as I’m doing here? Or do you want to carefully seek out people who truly might buy your product or at least listen to your pitch? In this age, your “social presence” is based on the sum of every one of the interactions you have with potential customers, no matter how inconsequential those interactions may seem. How do you want your potential customers to think of you?

</rant>

"An Outlook Address Book entry cannot be used as an e-mail address in a contact."

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Um, yeah. It’s almost impossible to figure out what this means. I was trying to move an email address in an existing contact in Outlook 2010 from the E-mail slot to the E-mail 2 slot  and this gem popped up when I tried to paste it.

Turning to Bing, nothing of any use.Google, much the same. However, I found questions on this at least back to 2004 with Outlook 2003. So what’s going on?

Well, I have no idea, really, but here’s the fix that worked for me. First, I copied the existing email address from the E-mail slot into the Notes field for safekeeping. Then I updated the E-mail slot with the new email address I wanted to add and saved the contact. Next I opened the contact up again, copied the old email address out of the Notes field and pasted it into the E-mail 2 slot. This time I was allowed to past the old email address in.

I tried all sorts of variations on this, and what I described above was the only one that worked, but that doesn’t mean that there isn’t some smarter way around it. Frankly, I’m not sure why it works, but it does.

Another one for the “I just wasted a bunch of time so you don’t have to” bucket.

Comcast Email Woes – Part Two (And Final?)

Image representing Comcast as depicted in Crun...

Image via CrunchBase

You just knew that there would be at least one more post on this, didn’t you? I certainly did, thus the Part 1 (Probably) on the last one.

For those of you who don’t read every single one of my posts (shame on you), I had been having trouble sending email to my wife’s Comcast email account for about a week. I contacted Comcast to try to figure out why and had a less than satisfying experience so I decided to post about it. Well, as of yesterday, things seem to be back to normal. Of course, I haven’t heard anything at all from Comcast, nor do I really expect to. So problem solved, I guess, and me none the wiser.

One thing I didn’t mention in my other post was the great experience I had with my email provider, FPWeb.net on this, as well as any other things like this. Whenever I put in a ticket with FPWeb, I get fast, helpful responses. No, they can’t always solve everything instantly, but that’s the way the world works. The point is that they try hard, they are pleasant about it, and they get it done. That’s why when the guys over at FPWeb told me that they thought the issue was on the Comcast end, I believed them.

In fact, when I wrote the first post and let them know about it (just because I thought they would get a kick out of it) Eric at FPWeb took it upon himself to fill out the Comcast form that “Roselyn” sent me to (http://www.comcastsupport.com/Forms/NET/blockedprovider.asp) as well, just in case it might help.

I can’t say much for Comcast on this one, but as usual, I’ll recommend FPWeb. I use them for both my Exchange-based email and my SharePoint (WSS 3.0) hosting, and they are great. And no, I’m not getting anything for saying this; I’m just a happy customer. Given that I’m a one-man band, they certainly don’t have to pay as much attention to me as they do. But they do, and that matters a lot.

Comcast Email Woes – Part One (Probably)

Logo of Comcast

Image via Wikipedia

For about a week now, I haven’t been able to send emails to my wife, Melanie. We’re both using the same email addresses we’ve used for at least a couple of years, so nothing’s changed on our end. It finally annoyed me enough to try to do something about it today.

I logged into my wife’s Comcast account (yes, she allowed me to do this) and started a chat with a rep at Comcast. I snipped out the text of the chat session and it’s below. In the chat, I’m Melanie.  I haven’t fixed any of my typos or “Roselyn”‘s, but I did blur out my wife’s email address and the email subject.

image

I didn’t find the chat all that comforting or knowledgeable. I know this is just one little issue for a giant company. But it’s an instance where Melanie’s husband is considered guilty before he is considered innocent.

The link that “Roselyn” sent Melanie to is http://www.comcastsupport.com/Forms/NET/blockedprovider.asp.  This is a page where an email provider or administrator would report a blocked IP to Comcast. It’s not a very intuitive form (do you *really* know the IP address of your outbound email server?) and it seems like a shunting of the problem.

I filled out the form, but I’m not very hopeful about a positive outcome anytime soon. In the meantime, I have to send my wife emails from another account, being careful not to reply directly when she emails me. (It takes about 4-5 hours before my email bounces back and I realize I made the mistake.)

As the real Melanie just said in an email to me (which I can’t reply to), “It’s just ridiculous that in this day and age they can’t figure this out real time.” Yup, I agree.